As thousands of Olympic athletes get set to take a knee this summer, so too did many women across Britain last week, as 29th February 2012 was a Leap Day.
According to old folk laws, 29th February is the only day women are able to jump the gun with their potential grooms and pop that all important question. The tradition, which dates back to the 12th Century, notes that ladies in love can ask for their man’s hand in marriage once every Leap, or indeed Olympic, Year.
So we challenged our clients’ brand ambassador, Long Jumper JJ Jegede, to take the leap of love over 12 Thomas Cook bribes-to-be!
JJ Jegede, Team GB Long Jumper, said: “Jumping at a competitive level is intense, but leaping over 12 brides is certainly quite a challenge! With this sort of training, I’m certain I’ll be ready for anything at London 2012.”
JJ is working in conjunction with our client Thomas Cook on a profile campaign to raise awareness of the range of Games Breaks available to consumers in the UK.