Leeds-based integrated PR agency, Hatch, has been brought onboard to execute a national campaign on behalf of The English Football League (EFL) and Mind for World Mental Health Day 2019.
Goals Worth Talking About saw Hatch work closely with the EFL, Mind and a number of EFL clubs, whose fan bases voted for their most iconic EFL moment; each chosen moment was then immortalised as street art in their respective cities.
The campaign is the latest activity by the EFL and Mind, who are currently in Year Two of their ground-breaking charity partnership, which aims to improve the nation’s mental health and wellbeing as well as the approach to mental health in football.
The murals have appeared all around England and Wales with the aim of highlighting how football is often a conversation starter, and the importance of talking when it comes to mental health support.
World Mental Health Day on the 10th October will see the culmination of the week-long street art marathon. Starting in Sunderland last week, working south through Leeds, Preston, West Bromwich, Cardiff, Bristol and ending at Leyton Orient, eight pieces of individual art have been produced in locations near the club stadiums.
An exhibition of the artwork will be open to the press today (1oth October 2019), with representatives from the EFL and Mind on-hand to discuss the potential impact of the campaign and wider objectives of the partnership.
Matt Peden, Director at Hatch said: “What better way to get people talking than fantastic, memorable and game-changing goals. Its such a strong topic and we’re delighted to be working with the EFL and Mind on this innovative project ahead of World Mental Health Day.”
Melissa Fenlon, PR Manager at the EFL said: “We are extremely proud of our charity partnership with Mind and we are pleased to have worked together on a successful campaign to highlight the challenges around mental health on World Mental Health Day.
“Hatch have been pivotal in helping us to tell the story of our partnership and highlight how football is often a conversation starter, yet we struggle to talk about our mental health. It has been a great next step in our partnership as we aim to continue to encourage conversations and improve the approach to mental health in both football and in the wider society.”
Follow our live blog to see what's happening at Clubs up and down the country in the build-up to #WorldMentalHealthDay!https://t.co/lStzRNdYSG#EFL | @MindCharity | #OnYourSide pic.twitter.com/sr6ydrwF9w
— EFL (@EFL) October 8, 2019
EFL and Mind unveil murals for #WorldMentalHealthDay, ‘Goals Worth Talking About’. Here’s Carlos Edwards’ goal for #safc vs Burnley in 2007 – the side of “A Love Supreme” next to the Stadium of Light created by Frank Styles pic.twitter.com/ukD40CEo1a
— Henry Winter (@henrywinter) October 10, 2019
🎨 Who has spotted this in the city centre? 👇@EFL have been working with @MindCharity to create a series of murals across the country for their 'Goals Worth Talking About' campaign, with Preston one of the chosen cities! #pnefc #WorldMentalHealthDay #OnYourSide pic.twitter.com/WT8ORCQn0h
— Preston North End FC (@pnefc) October 10, 2019
One of the best individual efforts you will ever see!
See how @LUFC legend Eddie Gray's 'masterly goal' against @BurnleyOfficial in 1970 was immortalised as street art as part of the 'Goals Worth Talking About' campaign #EFL | @MindCharity | #OnYourSide | #WorldMentalHealthDay pic.twitter.com/Nr7FdniznE
— EFL (@EFL) October 10, 2019
Fantastic words from @leytonorientfc’s Martin Ling on the ‘Goals Worth Talking About’ campaign and his own experiences of working with @mindcharity. 💙
Thank you, Martin.#EFL | @MindCharity | #OnYourSide pic.twitter.com/T6fp3pvwVe
— EFL (@EFL) October 9, 2019
The @EFL are marking World Mental Health Day by linking with #LOFC and @MindCharity to create a series of murals, ‘Goals Worth Talking About’.
Our mural depicts Lee Steele’s last gasp winner over Oxford United to clinch promotion in 2006.#LOFC #OnlyOneOrient pic.twitter.com/F2x706AQe0
— Leyton Orient (@leytonorientfc) October 9, 2019
🎨👏@EFL | #OnYourSide pic.twitter.com/2VJ45W3ey7
— Bristol City FC (@BristolCity) October 9, 2019
Two teams, two iconic moments, one city!
Here are the two finished products from yesterday's event in Bristol 🎨
Follow all our activity ahead of #WorldMentalHealthDay via the live blog. https://t.co/lStzRNdYSG#EFL | @MindCharity | #OnYourSide pic.twitter.com/mRHs58VEqj
— EFL (@EFL) October 9, 2019
🖼 Get yourselves down to Bristol Temple Meads to see a mural of David Noble's famous goal at Selhurst Park to celebrate @EFL's 'Goals Worth Talking About' campaign.#BristolCity #OnYourSide pic.twitter.com/lsHzCt0DGE
— Bristol City FC (@BristolCity) October 9, 2019
Fantastic initiative this from the EFL on such an important topic and campaign. Great that it’s so visual and engaging 💥 #WorldMentalHealthDay https://t.co/c9Nb8Sb48s
— Scott Minto (@skyscottminto) October 9, 2019
🗣️ Football is often a conversation starter.
🖌️ In the city centre, artist Nick Harvey recreated Lee Brown's famous goal against Dagenham for @MindCharity's 'Goals Worth Talking About' campaign.#BristolRovers pic.twitter.com/WxjHxbGkXd
— Bristol Rovers (@Official_BRFC) October 9, 2019
Two teams, two iconic moments, one city!
Live blog: https://t.co/lStzRNdYSG#EFL | #OnYourSide pic.twitter.com/mabVqW90RJ
— EFL (@EFL) October 8, 2019
🎨 @Scotty_Murray was at Bristol Temple Meads today with David Noble as a mural has been created to celebrate @EFL's 'Goals Worth Talking About' campaign.#BristolCity #OnYourSide pic.twitter.com/VxDN3GE7zT
— Bristol City FC (@BristolCity) October 8, 2019
.@BristolRoversCT Chief Executive Adam Tutton talking about the importance of ‘Goals Worth Talking About’ murals!
Live blog: https://t.co/lStzRNdYSG#EFL | #OnYourSide pic.twitter.com/M4NlQJjTW8
— EFL (@EFL) October 8, 2019
🎨
A highlight of all the ‘Goals Worth Talking About’ murals that have been painted up and down the country!
Live blog: https://t.co/lStzRNdYSG#EFL | #OnYourSide pic.twitter.com/DoCxrSyxpF
— EFL (@EFL) October 8, 2019
Remember this @MichaelChopra goal in 2010, @CardiffCityFC fans?
Here it is being immortalised into the city! #EFL | @MindCharity | #OnYourSide pic.twitter.com/25NdvobGV2
— EFL (@EFL) October 8, 2019
.@WBA fans chose Kevin Phillips' goal against @Wolves to be their Goal Worth Talking About on Saturday.
Here's the finished product! #EFL | @MindCharity | #OnYourSide pic.twitter.com/9pMdhI5cgD
— EFL (@EFL) October 7, 2019
A memorable moment for @pnefc now immortalised as street art!#EFL | @MindCharity | #OnYourSide | #PNEFC pic.twitter.com/QOXCHNoYgw
— EFL (@EFL) October 5, 2019
