Hatch launched Yorkshire’s organ donation campaign, Be A Hero with the Leeds NHS Trust in 2015. Since then, we’ve worked with the organ donation team of doctors, nurses, transplant co-ordinators and many more to encourage Yorkshire residents to sign the donor register and pledge to save up to nine lives with the gift of organ donation!
Earlier this year, we launched a pop-up portrait gallery, titled Nine Lives Saved: The Transplant Gallery. We worked with nine organ transplant recipients to showcase the impact of organ donation, and to highlight the importance of making your final wishes known to your loved ones.
Credit: Simon Wiffen
The Hatch team worked with Leeds-based photographer Simon Wiffen to create some poignant and heartfelt portraits of all nine transplant recipients. Each portrait was chosen because it told a story – working with Simon, we wanted to capture the emotions and characteristics of each person, as each of our transplant recipients naturally had a different story to tell. The exhibition took place in Leeds City Museum’s iconic Brodrick Hall during the first Bank Holiday in May, which also fell on the weekend of the Tour de Yorkshire, which culminated in Millennium Square, right outside the Museum’s front door!
Our transplant recipients attended the gallery opening with friends and family, and the opening event on Friday 3rd May was attended by Capital Yorkshire, ITV Calendar, BBC Look North, and the Yorkshire Post.
Our total reach figures were huge, with us securing 16 pieces of coverage, including the Yorkshire Post, resulting in almost 1.5 million opportunities to see. The Transplant Gallery ran across Bank Holiday weekend and was a huge hit!
To oversee a project like this from start to finish is always a real pleasure, especially when it’s for such a good cause. To be able to hear – and share – the incredible stories from those who have benefited from organ donation is a privilege.
To hear more about how Hatch could help you further your events, give us a call on 0113 361 3600 – we’re always here to chat!