Working in the creative industry, you’re often asked what your ‘dream’ client would be. Most of us go for the obvious big-name brands or your favourite sports team. Maybe even a certain Irish betting and gaming company.
But when Northern Monk invited us to pitch, the eyes of every single Hatching lit up.
Northern? Tick. Beer? Tick. Awesome product range, brand name, design and values? TICK!
We knew instantly that we were the perfect match for Northern Monk; our Northern roots and experience in the drinks industry put us in prime position to get to grips with the brief. Yet, having never worked with a dedicated agency before, we also recognised how big a step this was for them.
It was about much more than the creativity.
It was about understanding the journey of the brand, past, present and future, and that without a genuine connection to who they were and what they were looking to achieve, no amount of clever wording or GIFs would match their ambition.
Thankfully our passion and sheer excitement must have leapt off the pages of our proposal, as the guys at Northern Monk selected us as their chosen agency and my client dreams came true. Especially when the box of beers arrived in the office the following Friday (serious desk beer upgrade).
Even luckier for us is the fact that The Monks are filled with ridiculously brilliant ideas – one of which will be launched to the public in our first joint project this November. Watch this space!
Long story short…sometimes it’s about who you really are as an agency, not just your creds or your shiny pitch decks. It’s always exciting when you begin a relationship with a new client, but to be chosen because of your values and personality as much as your merits is all the sweeter.
Keep an eye out for some crazy activations in the very near future.