Valentine’s Day. Whether you love it or hate it, you can’t escape it.
From romantic dinners for two, to flowers and chocolate, many look to spread the love with foodie sweet treats and a bottle of bubbly with their loved ones. With this national holiday being so popular amongst consumers, it’s a great opportunity for food and drink brands to maximise sales with a Valentine’s Day campaign. Here we take a look at some of our favourite Valentine’s Day Campaigns for 2023, as well as a look into what Hatch has been up to over the romantic period.
Our Top Valentine’s Day Campaigns
Frankie and Benny’s Wedding Reception
After a successful Valentine’s Day campaign in 2022, Frankie and Benny’s kicked off 2023 with another, this time with a prize worth a whooping £10,000.
The Italian restaurant chain has offered one lucky couple the chance to tie the knot in a unique setting – one of its restaurants!
Tying in with the current cost-of-living crisis as many are now unable to keep up with the costs for their big day, Frankie and Benny’s offered a tailored wedding for one lucky couple as well as 20 friends and family in a location of their choice.
Gaining widespread national coverage this campaign attracted quite a lot of attention ahead of Valentine’s Day. Securing even more coverage when the winning couple was announced on the 13th February as well, along with a sneak peak of the day featuring James Argent from TOWIE as their makeshift celebrant.
Campo Viejo’s Limited Edition Hot Sauce
The leading wine brand from Spain’s Rioja region, Campo Viejo, added a limited-edition hot sauce to its collection ahead of Valentine’s Day.
The limited run of sauces were up for grabs from the brand’s website, along with bottles of its Rioja Tempranillo in the run up to Valentine’s Day. By entering their details online, consumers were in the chance of winning the bundle including the hot sauce best known as ‘Pasión Sauce’.
With this campaign backed by First Dates stars Cici Coleman and David Marc, this Valentine’s Day offering is sure to attract the interest of many consumers and result in lots of link backs to the website where consumers can purchase the bundles, which is a great overall outcome for the brand.
Jay Fielden and Dewar’s Scotch Whisky’s ‘Mal-Entine’s’ Cards
A slightly different approach, but one we liked all the same. Dewar’s Scotch Whisky took inspiration from a counter holiday in its strategy in 2023. Forget Valentine’s and Galentine’s, this brand has targeted the male audience with its own spin on a ‘Malentine’s day’ gift.
After teaming up with former Esquire magazine editor, Jay Fielden, Dewar’s Scotch Whisky have created some unique alternatives to the generic messages shared at this time of year. These ‘Malentine’s day’ cards are available with the purchase of a bottle of Dewar’s 12 Year leading up to the big day. Consumers have the choice of up to 12 cheeky cards each with different bespoke messaging, perfect for every whisky lover this Valentine’s Malentine’s Day.
Now that we have looked over our top 3 Valentine’s Day campaigns, check out what Hatch got involved with over the Valentine’s Day period…
Yes Peas- Two Peas in a Pod
We helped our client, Yes Peas!, the British Growers Association campaign devoted to championing frozen peas, with a unique and personalised offering.
For the first time ever, Yes Peas!, has helped Brits show a true gesture of love, by allowing them to symbolically name two peas within the same pod – a perfect Valentine’s gift idea for any food lover.
Individuals who register will receive a digital Valentine’s Day card free of charge to give to that special someone, detailing which of the many pea fields across the UK their peapod will be planted in.
Hisense – Love is on the Menu
We helped partner leading appliances manufacturer, Hisense, with professional chef, Doug Crampton, to bring easy to follow restaurant standard dishes to the dining table.
With a fun and insightful ‘how to’ video demonstrating a range of recipes for a three-course meal, Hisense have taken great advantage of this national holiday by offering bespoke content to both its audience and food lovers alike, ensuring the use of its appliances throughout with some great product placement.
Not only does this fab campaign relate to Valentine’s Day but Hisense have also linked this in with the current cost-of-living crisis to help Brits cut back on their spending. Check out the fab recipes here: https://www.youtube.com/watch?v=emkEImTAD3g
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