In order to stand out, brands need to be at the cutting edge of trending topics and conversations. Whether it’s TikTok food trends, or calendar occasions, we’ve tracked and predicted the next big food trends of 2023 so that you don’t have to.
Food and Drink Trends 2023
So far in 2023, we’ve seen food and drink trends linked to the biggest calendar occasions, changing consumer behaviours and the ongoing cost of living crisis. Whether it be a shift in drinking habits, the impact of inflation or the variety of niche TikTok trends, 2023 has seen a lot so far.
There is still more to come. Our team of food and beverage experts have looked back at the first half of this year to predict what is to come next in current food trends. From budget friendly recipes to the next big spirit set to take off – we’ve collated some themes we expect to see over the next few months.
Download the full report HERE.
Best Before Trends
Watch our latest food & drink webinar below, in which Alex and Helen chat to industry experts about ensuring brand success and longevity in a world where audiences are constantly searching for the next big trend.
With every brand fighting to cut-through the noise, how do you ensure long term success?
Get in touch at hello@hatch.group to speak to our team of experts.
