As we slowly transition into spring with March soon upon us, February has served as another action-packed month for the Hatchlings.
This month we flipped (and consumed!) endless amounts of pancakes in the Hatch Kitchen to celebrate Pancake Day, launched our monthly quiz night at our office pub, and welcomed our newest addition to the Hatch team, Josee Mallon.
There’s also been lots of excitement at the Hatch HQ as we’ve been shortlisted for some pretty iconic industry awards!
We’re absolutely thrilled to have been shortlisted in the ‘Best on Social’ category for our delivery of the biggest and most inclusive social media programme in Rugby League World Cup history at the Sports Industry Awards, as well as being shortlisted for TWO awards at The UK Sponsorship Awards 2023 for Women’s Sport Sponsorship and Sponsorship Agency of the Year.
We also opened up the Hatch HQ to a group of Creative Event Design students from Leeds Beckett University and hosted our very own creative seminar and workshop. The students were given a hypothetical brief and were tasked with delivering a response on how they’d secured press coverage in local media and grow a brand’s presence on social. Thanks to everyone who joined us and made the day so engaging!
But that’s enough about us! February has seen some glorious PR campaigns, and here are some of our favourites…
Supermarket Checkout Couture
The German supermarket giant Lidl made its debut into the world of high-end fashion, and inspired by London Fashion Week showcased its middle aisle buys as quirky accessories for equally standout outfits.
Models stomped down the supermarket aisle ‘runway’ posing in Harry Potter themed bedsheets, wearing saucepans as necklaces, and even made garden gloves look bougie. This quirky campaign really served its purpose, encouraging shoppers to strut down to their local Lidl to bag their latest deals, whilst generating numerous pieces of coverage.
American Football meets Fenty Beauty
After a 5-year break from performing, Rihanna’s highly anticipated performance during the Super Bowl was bound to get people talking, along with the announcement of her second child. But this wasn’t the only thing catching people’s attention.
Whipping out her Fenty Beauty Blotting Powder between songs at her halftime performance to promote her beauty business, the global popstar’s simple marketing move showcased the brand to the 100 million plus at-home viewers and a stadium of over 63,000 people. Following this mid-performance makeup touch up, Google searches for Fenty Beauty rose by 833%, making it the fourth most searched for topic of the evening.
Specsavers and Awkward Kisses
With February serving as the month of all things love, we love Specsavers new ad campaign titled ‘Kiss Clash’. Highlighting that sometimes eyewear can get in the way of showing your loved one how much you care, the high-street retailer launched the campaign to focus on the practical benefits of contact lenses.
Receiving numerous pieces of media coverage, the 20 second video ‘teaching you how to kiss’ reveals that all you need to do is ‘get contact lenses’. Funny and relatable, this cheeky campaign found a unique way to encourage customers to try contact lenses by poking fun at something glasses wearers know too well.
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