We sat down with some titans in the industry, Craig Chapman, Head of Brand at Global Brands, James Beeson, Drinks Editor at The Grocer, Mike Baggs, Founder at Mash Gang and Sophie Brisbourne-Rhodes, Global CMO at Clean Co to spill the tea on all things drinks.
Here’s the key takeaways:
- Rise of Functional & Low-ABV Drinks – Demand for natural, healthier options and bar-quality RTDs is growing.
- Full on Flavour – Consumers are moving away from overly sweet drinks towards bold, complex flavours.
- Non-Alcoholic Evolution – Moderation, not abstinence, is driving the rise of no and low and zebra striping.
- Be Authentic – Long-term storytelling and community engagement are key to brand success.
- On-Trade & Premiumisation – Non-alcoholic options are becoming integral to bar menus, and at-home drinking experiences are becoming more elevated as people seek bar quality products in their home.
For deeper insights, listen to the full recording HERE and check out our 2025 Food & Drink Trends Report.
