As the end of the year approaches, we all start to look towards the next year and wonder what lies ahead. We’re already seeing plenty of predictions for 2023 trends, and the homewares and cooking industry is no different. Unfortunately the cost of living crisis looks set to continue well into 2023, so we can expect this to underpin many of the trends across industries.
Not only are people looking to save money, but save time too. Together this means that simplicity is going to be key in the new year with a focus on spending time and money where it really matters – with friends and family.
Value for Money
With that being said, value for money is going to be key in 2023. So, we can expect to see people prioritising more affordable meals, ingredients and cooking products as well as considering different ways to save on energy bills. With that being said, we can predict people will be doing less eating out and instead focusing on home cooked meals, and staple ingredients.
Eating in will become the new eating out in 2023. Not only because people are looking for different ways to save money, but because eating food will become more about the experience, rather than spending loads of money on a fancy restaurant. So, spending time together at home, cooking fun meals and enjoying the company of loved ones will become the priority in 2023.
‘Fine eating’ is set to become the focus over fine dining. So, we will all be paying much more attention to the food we are eating – hence a move to dining at home, as people look to spend more time with one another, enjoying quality foods.
With this in mind, we can look to build out various assets such as cooking tutorials and recipe cards to showcase the different ways to cook great food, on a budget – using low cost ingredients and energy efficient cooking methods.
Simplicity & Ease
With a shift towards all things affordable also comes a desire for simplicity, which we expect to see lead to ‘one pot’ meals increasing in popularity. Not only do one-pot meals save time, but given the current energy price situation, they could actually save money too. When you’ve not got multiple appliances on to cook one meal, you could save a few pennies.
To showcase the simplicity of one-pot meals, recipe ideas can be curated to accompany one-pot cooking appliances – showcasing the ease of cooking. Alongside this, we can highlight the statistics on how much energy can be potentially saved by doing so.
Sustainability
Every year, we move more and more towards sustainable choices and in the food industry in 2023 this will look like more plant based options, and zero-waste cooking. With this shift we will continue to see more plant based food alternatives on the shelf and more options becoming available for zero-waste food shopping.
In addition to more plant based products in the shops, we’re also seeing an increase in the number of plant-based fine dining restaurants and an increase in Michelin stars being awarded to these restaurants for their innovative ways of creating plant based meals.
When it comes to working towards zero waste, there is going to be a new focus on ‘upcycling’ different ingredients used in cooking. So it’s all about finding new ways to use otherwise wasted ingredients when cooking a meal.
To highlight the importance of not wasting food, there are various ways ‘upcycling’ food can be showcased – again through recipe assets that use every single part of the produce needed, and through influencer collaborations to highlight the ease of upcycling ingredients.
A Nod to Nostalgia
Accompanying a desire for simplicity and comfort, is a nod towards nostalgia. So, think back to the foods of your childhood, such as Hot Dogs, S’mores or pick and mix sweets. With that we can also expect to see different retro choices when it comes to home appliances – so think retro style kettles and toasters, along with retro styled kitchens as a whole.
We all love a look back to the 90’s and 00’s, and rounding up the favourite 90’s trends always goes down well. With this in mind, we can use readily available data to come up with different trend wrap ups as well as utilise expert commentary to show consumers how to recreate their favourite childhood treats now.
If you’re interested in hearing more about how you can use 2023 trends for your business, drop us a message on hello@hatch.group
