Hatch Communications
Hatch Communications
Hatch Communications

Thought Leadership

Christmas Gift Trend Predictions 2022

by Olivia Price

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Finding the perfect Christmas gift is never easy, no matter who you’re shopping for. With so much to choose from and a variety of people to select gifts for, finding the right present takes time and consideration and can be tricky, especially if you’re shopping for your loved one’s year after year.

For a quick hit of Christmas gift inspiration, we’ve explored some of the purchasing we expect to see over the festive period, so you can ensure your friends and family are getting the best of the best when it comes to gifts this year!

Smaller Appliances

With the current cost of living crisis affecting the nation, many households will be looking for ways to cut down on energy usage in their home. Air Fryers and Slow Cookers are a HUGE win for gifting this year. They’re amazing for making perfect home-cooked meals with minimal effort, minimal mess and definitely minimal energy usage. Perfect for gifting someone with a new home, or just someone who you know loves to cook, we can see that stock for these kinds of appliances is already being bought as Christmas isn’t actually that far away. In the article ‘Why are air fryers flying off the shelves during the cost-of-living crisis?’ on BBC Good Food, traffic to the best air fryers guide on bbcgoodfood.com surged 893% in the first two weeks of September, showing the demand and it’s only going to increase in the winter months.

Foodie Gifting

Grabbing your loved one’s favourite snack or chocolate is always a go-to at Christmas time because you know they’re going to love it. Why not try something new and really on-trend this Christmas and jump on the grazing trend as seen on Tik Tok and Instagram a lot at the moment. From butter boards, to bringing a board to a social event, the grazing trend is certainly one to take advantage of when gifting to a foodie in your family. For when people are looking to relax over the festive period and not spend huge amounts of time in the kitchen, grazing boards and boxes would make a great gift for a lover of food who can put their feet up and enjoy it over the Christmas week.

Experiences

After two Covid-Christmases, the gift of an experience can really make a comeback this year as your friends and family would be able to book in a gifted experience soon without waiting anymore. Show your appreciation for your loved ones by gifting them an experience they won’t forget, where you can spend quality time together to enjoy it. Looking at a poll of 2,000 adults for last year, one in five are planning on giving more experiences than physical items this year. As well as this, 42% would much rather receive a gift which creates memories, over something which is likely to be forgotten after a time. Fast-forward to the end of 2022, when there are absolutely no restrictions compared to last year, it is predicted that the experience gifting trend will continue to be a popular choice. You can choose from adrenaline-filled activities to relaxing spa days, meals, wine tastings and nights out – there are so many to choose from. You can create a day they won’t forget this Christmas.

Drinks and Cocktails

Your family and friends may be looking to host at home over the Christmas period with the rising cost of a night out full of food and drinks. Christmas is also a time for family reunions, and perfect occasions to enjoy celebrating with premium drinks. With a wide range of cocktail and drinks-based gifts to choose from, you can provide your loved one with the basis of an amazing home ‘night out’. Bottled cocktails have increased in popularity over the past couple of years, as well as cocktail-making kits and ingredients. You could also gift stunning glassware or even a drinks cart/bar, so you can equip anyone with everything they may need this Christmas to be the host with the most!

If you’re a brand looking to take advantage of the Christmas season, drop us a message at hello@hatchpr.co.uk

Finding the perfect Christmas gift is never easy, no matter who you’re shopping for. With so much to choose from and a variety of people to select gifts for, finding the right present takes time and consideration and can be tricky, especially if you’re shopping for your loved one’s year after year.

For a quick hit of Christmas gift inspiration, we’ve explored some of the purchasing we expect to see over the festive period, so you can ensure your friends and family are getting the best of the best when it comes to gifts this year!

Smaller Appliances

With the current cost of living crisis affecting the nation, many households will be looking for ways to cut down on energy usage in their home. Air Fryers and Slow Cookers are a HUGE win for gifting this year. They’re amazing for making perfect home-cooked meals with minimal effort, minimal mess and definitely minimal energy usage. Perfect for gifting someone with a new home, or just someone who you know loves to cook, we can see that stock for these kinds of appliances is already being bought as Christmas isn’t actually that far away. In the article ‘Why are air fryers flying off the shelves during the cost-of-living crisis?’ on BBC Good Food, traffic to the best air fryers guide on bbcgoodfood.com surged 893% in the first two weeks of September, showing the demand and it’s only going to increase in the winter months.

Foodie Gifting

Grabbing your loved one’s favourite snack or chocolate is always a go-to at Christmas time because you know they’re going to love it. Why not try something new and really on-trend this Christmas and jump on the grazing trend as seen on Tik Tok and Instagram a lot at the moment. From butter boards, to bringing a board to a social event, the grazing trend is certainly one to take advantage of when gifting to a foodie in your family. For when people are looking to relax over the festive period and not spend huge amounts of time in the kitchen, grazing boards and boxes would make a great gift for a lover of food who can put their feet up and enjoy it over the Christmas week.

Experiences

After two Covid-Christmases, the gift of an experience can really make a comeback this year as your friends and family would be able to book in a gifted experience soon without waiting anymore. Show your appreciation for your loved ones by gifting them an experience they won’t forget, where you can spend quality time together to enjoy it. Looking at a poll of 2,000 adults for last year, one in five are planning on giving more experiences than physical items this year. As well as this, 42% would much rather receive a gift which creates memories, over something which is likely to be forgotten after a time. Fast-forward to the end of 2022, when there are absolutely no restrictions compared to last year, it is predicted that the experience gifting trend will continue to be a popular choice. You can choose from adrenaline-filled activities to relaxing spa days, meals, wine tastings and nights out – there are so many to choose from. You can create a day they won’t forget this Christmas.

Drinks and Cocktails

Your family and friends may be looking to host at home over the Christmas period with the rising cost of a night out full of food and drinks. Christmas is also a time for family reunions, and perfect occasions to enjoy celebrating with premium drinks. With a wide range of cocktail and drinks-based gifts to choose from, you can provide your loved one with the basis of an amazing home ‘night out’. Bottled cocktails have increased in popularity over the past couple of years, as well as cocktail-making kits and ingredients. You could also gift stunning glassware or even a drinks cart/bar, so you can equip anyone with everything they may need this Christmas to be the host with the most!

If you’re a brand looking to take advantage of the Christmas season, drop us a message at hello@hatchpr.co.uk

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