2019 marked 50 years of Hisense being a leading global consumer electronics manufacturer, pushing the boundaries of innovation since 1969. The Hatchlings tasked with creating an experiential event to celebrate this 50-year anniversary in a way that would not only champion the high-quality, cutting-edge products manufactured by Hisense, but to also increase brand awareness across the UK. Hisense are the No.1 TV brand in China, Australia and South Africa and are working to achieve this status in the UK.
The Hatchlings put their creative heads together coming up with various concepts of how this celebration could be executed. Hisense opted for the ‘Hisense Home of Old and New’ activation, an immersive experience to be held in a location of high footfall that would showcase the products and educate the public. ‘The Hisense Home of Old and New’ allowed guests to be transported into a retro themed room styled around 1969, complete with sixties-style fixtures and fittings the room was filled with nostalgia. Guests could then step through time and arrive in a 2019 home complete with all the mod-cons and the highest spec products available from Hisense. Visitors were encouraged to immerse themselves in each room, take selfies and explore the products, a team of knowledgeable staff were on hand to answer all queries and show the full potential of each product.
Alongside this, the public had the chance of getting their hands on two of Hisense’s newest products, the 4K U8B TV and the PureFlat Fridge Freezer, all they had to do was enter some details into a free prize draw. Over the two days the team secured 200 competition entries, with over 50% opting in to Hisense’s marketing database and one lucky winner received their prizes just in time for Christmas.
In the run up to the activation the Hatch team worked non-stop to secure the activation location of London’s Kings Cross Station. The day before the build it was full steam ahead, with 48 hours to build, run and break down the activation it was all hands on deck, with the team on hand at all times to ensure everything went smoothly. After two long days in Kings Cross Station the event finally came to an end, the team waited until late in the evening to break down the activation, packed up and headed back up North.
On social the Instagram story of the event received 5,787 impressions and 61 interactions from the public. Over the two days we saw lots of positive engagement with the public, many people who hadn’t seen the brand before who, after looking at and learning about the products, were very impressed. Overall, the event went smoothly, the activation looked fantastic, and it was great to hear so many people saying the 1969 room brought back fond memories.
Do you have a special anniversary coming up and think that the Hatch team could help support your PR and event needs? Why not give us a call on 0113 361 3600 or pop in for a brew and a chat.