Over the past couple of years, we have been able to build a strong relationship with the English Football League (EFL), and we were delighted to be working with them again this past month, along with their sponsor Mind, the mental health charity.
Together, the EFL and Mind wanted to bring awareness to World Mental Health Day (10th October), with a campaign involving EFL clubs and their fans. We thought, what better way to engage football fans and encourage them to talk about life’s more difficult topics, than by talking about their clubs’ most iconic goals? And so was born our idea, and campaign: Goals Worth Talking About.
Partnering with seven EFL clubs spread across the main regions of the UK, we encouraged fans to vote for their clubs’ most iconic EFL goal via their official social channels, before the winning goal was immortalised by a local street artist in the respective city centres.
From the 3rd of October to the 9th of October, Hatch travelled the length and breadth of the UK with our designated street artists to see the iconic goals brought to life. Regional and national media were invited down to the sites to see the creations come to fruition, while a time-lapse video detailed the artists’ process, before being shared across EFL’s social channels.
After an intense and exciting week of non-stop activity, all of the finished art pieces were collated and put on display in a Kensington gallery, where media, former footballers, and EFL and Mind spokespeople were invited to talk about the campaign and the importance of bringing awareness to World Mental Health Day.
With over 50 pieces of national and regional coverage, including ITV, BBC, Sky Sports and The Mirror, it’s fair to say that the campaign was a success, as we were able to bring awareness to an extremely important cause.
Football is often a topic of conversation in the Hatch office, and to be able to use the sport we all love to spread such a positive and meaningful message was a pleasure.
For more information about the EFL and Mind’s Goals Worth Talking About Campaign, check out: http://bit.ly/345OiJt
If you represent a charity or cause and think Hatch could support your PR needs, why not give us a call on 0113 361 3600 – we’d love to hear from you!