We hosted an array of events for the Northern Superchargers as part of The Hundred tournament, securing almost 500 pieces of coverage across national and regional media outlets. Our Rola Wala x The Hundred activation was a personal favourite, where we teamed up with the street food aficionados to add a unique Supercharger Butter Chicken dish to their menu and provided fans with the opportunity to meet and take pictures with some of their favourite players at Leeds Trinity Shopping Centre.
Yorkshire Coast Bid also launched its latest initiative, The YCB 100 Protect Pledge, where over the course of the year a range of eco-friendly activities will take place to sustain and preserve the Yorkshire coast. The Hatch social team have also been busy with hosting their first ever webinar which was a great success, focused on maintaining engagement following a social media campaign launch.
But that’s enough about what we’ve been up to! Here’s a low down of Hatch’s top campaign picks of August.
Loaf Like You Mean It – Loaf
Sofa brand Loaf launched its first major ad campaign titled ‘Loaf Like You Mean It’, with the aim to get consumers to embrace the slower side of life and celebrate slower living on a whole new level. The ad centres around a World Loafing championship, where two individuals compete by lounging on Loaf sofas – featuring comedic sport-style commentating. Simple yet effective, the Hatchlings love this ad!
Credit: The Drum / Loaf
Lego open its largest store in the world in Leicester Square
You can’t beat a simple yet effective store opening. Lego hosted a four-day event to celebrate 90 years of Lego, where visitors could get selfies with a red double decker London bus made from over 270,000 Lego bricks. Sometimes, less is more to attract footfall at a launch and create a buzz on social, and this is a prime example.
You heard it right…. a Peperami wedding. Peperami have broken the internet with its world’s first Peperami wedding, where a couple from Leeds tied the knot with their wedding being completely Peperami inspired, from the dress, cake and decorations. The campaign claimed to push that everyone should be spontaneous and crazy every now and then, in order to taste life better, and was a brand awareness tactic. It certainly caught our attention!
London Dungeon ‘Cleaning up rude streets’
London Dungeons sent its medieval jester around the streets of London to clean up and censor its naughty place names afters the TfL decided to censor its most recent ad campaign for being too rude and gory for the London underground. Sometimes, you’ve got to remember, if you can’t beat them join them! This is a great example of getting out into the public to give people an memorable experience.
Credit: London Dungeon
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