I’m not sure I need to mention that we’ve been pretty much doomed this August with not even the slightest glimpse of proper summer sunshine for all the summer off-school activities. At a time when going abroad is at its most expensive, the UK weather this summer has been far from ideal, and it’s approaching that time of year where the shops are all shifting their stock to the Autumn season already. Don’t worry though, we’re still in the summer spirit and we’re enjoying the early September heatwave before we dive head first into all things Autumn.
August was a huge month in sport yet again with our very own Lionesses making it all the way to the FIFA Women’s World Cup Final 2023 – go on girls! The new Premier League season has also kicked off this month, setting all football fans up for 9 months of fixtures.
We didn’t let the weather dampen our summer spirits at Hatch in August, especially when it came to activations this month. Much to their delight on a dreary Friday, some of the Hatch team spent a whole day with The Ice Co in Scarborough, waiting for the prize of a £500 voucher to drop from a melting ice block on the sea front (in the rain). Feel free to guess how long it took before reading on….
For the voucher to be released, it took 5 hours and much to the delight of 13 people, they entered the correct time and won!
The team also hosted an activation on our stomping ground at the Leeds Docks for The Northern Superchargers, where members of the public had to try and hit the wicket that was floating in the middle of the docks! Approximately, over 250 children and parents took part in the activation which lasted around two hours. The session also saw many Superchargers players including Hollie Armitage, Bess Heath, Adam Lyth and Saif Zaib attend on the day, and take part in the activities, which was fantastic for fan engagement.
And as always, our production team were out and about in all weather conditions capturing content for all our amazing clients and producing pure masterpieces with the edits.
Looking outwards to other activations and campaigns through the final summer month, here are some industry highlights from August that gained our attention:
Heinz x Barbie
Heinz was fabulously late to the Barbie party this month with their themed sauce designs. The ‘Tomato Kenchup’ and ‘Babiecue’ sauce were however only designs, and neither of the sauces were actually for sale – just mocked up in honour of all the Barbie fanfare following the release of the movie. Even though there were lots of hype around the bottles from fans online, the bottle designs are yet to become a reality – and to be honest, it’s a bit too late now.
We also noticed a great low-budget campaign idea carried out by TrustPilot using own data to look at the names of people who leave the most one-star reviews on the site, to find out who the real ‘Karens’ are amongst the public (if you’re reading this and your name is David, YOU are the real Karen!). This is a great way of turning own-data into a great press office idea that creates lots of noise and discussion around the brand – it’s certainly got us talking and pointing fingers around the office!
Diesel’s new advertising campaign this month is all in the d-tails. Taking inspiration from the ‘where’s wally?’ style infographics, Diesel released a ‘Find the D’ – an interactive game to win the brand’s DR bag, caps, sneakers, watches and more. Teasing the start of the game on 8th September, the brand released its campaign imagery to encourage the public to register for the competition which will take place over the course of two months, where players have to find specific objects within the imagery. Those who successfully locate the hidden items will be entered into a drawing.
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