As we embrace the blossoming of spring in May, we reflect on April as another exhilarating month for the Hatchlings.
This month, we indulged in countless Easter eggs and chocolatey treats while also dedicating hours to preparing for the King’s Coronation. To name a few exciting projects, we launched the Harlequins’ Summer Squad campaign ahead of their Big Summer Kick-Off and re-opened our working relationship with the Northern Superchargers ahead of the 2023 Hundred season.
We put on our best dancing shoes and waltzed over to the PR moments and Sport Industry awards, where we were nominated for several social, and content awards for our impactful work alongside the Rugby League World Cup, and Nationwide Building Society last year.
We also sadly raised a glass and bid farewell to two of the longest serving Hatchlings, Brett and Gus. We wish them both all the best in their futures!
However, it’s not all been goodbyes as we’re absolutely thrilled to expand our nest for an inspiring and creative talent to join us for a tailored year-long paid internship, through our unique Fledgling placement programme.
Nevertheless, let’s shift the focus away from us for a moment. April has witnessed some exceptional PR campaigns, and we’ve compiled a list of our top picks.
What do Viagra, cheese, cereal and gyms have in common?
A recent viral campaign in London featured an unexpected collaboration between four seemingly unrelated brands. British men’s health website Numan, online retailer Cheesegeek, cereal maker Surreal, and gym operator Gymbox ran side-by-side ads with the headline “Harder, Feta, breakFaster, Stronger,” a playful pun on the hit song by Daft Punk.
While odd brand collaborations are not uncommon, they can still create marketing value by generating buzz and helping each company reach new audiences. However, it’s rare to see four brands come together for a campaign, making it an even bigger challenge for these distinct businesses to find common ground.
This particular collaboration demonstrates how a creative and unexpected approach to marketing can pay off. The use of humour and wordplay, as well as the unique combination of brands, helped to capture the attention of consumers and generate significant buzz on social media, as the video generated over 1 million views on social media.
Three UK, Samaritans and Chelsea Football Club “#TalkMoreThanFootball”
As part of its sponsorship of Chelsea FC, Three UK has partnered with Samaritans to promote mental health awareness among football fans. During halftime at the game against Brighton, three prominent Chelsea figures, Jimmy Floyd Hasselbaink, Eiður Guðjohnsen, and Gary Cahill, along with three fans, walked onto the pitch wearing shirts with the Samaritans helpline number, 116 123, spelled out on the back.
The campaign aimed to address the troubling statistic that while 55% of Britons are comfortable discussing football, only 24% are comfortable discussing their mental health. By using the platform of a high-profile football match to promote mental health awareness, Three UK and Samaritans hope to encourage more people to seek help when needed.
The initiative is a powerful example of how brands and organisations can use their platforms and influence to promote social causes and raise awareness about important issues. By partnering with a respected charity like Samaritans and leveraging the popularity of a major sports team, Three UK is helping to break down the stigma around mental health and promote more open and honest conversations about this critical issue.
Whether you love it or hate it, Marmite offered parents-to-be the chance to find out whether their unborn child is a fan of the yeast extract spread. Recent research has suggested that fetuses can taste what their pregnant parent has eaten, prompting Marmite to team up with a chain of private clinics offering 4D baby scans.
The campaign takes a playful approach, inviting expectant parents to discover whether their baby is a “lover or hater” of Marmite. The accompanying film, which adopts a documentary-style format, features a series of couples eagerly awaiting the results of their baby scan and finding out whether their child will be a Marmite enthusiast or not.
By using the scientific research to create an engaging and memorable marketing campaign, Marmite is demonstrating its commitment to innovation and creativity. The campaign’s success shows how a playful approach to marketing can help brands stand out in a crowded market and build stronger emotional connections with their target audience.
If you’re seeking to execute a striking campaign, feel free to reach out to us at hello@hatch.group to explore how we can assist your brand.
