The
Brief

Piccolino appointed Hatch to launch its new restaurant within Hilton Tower Bridge, introducing the brand to one of London’s most competitive dining destinations. The challenge was to generate strong awareness ahead of opening, secure high-impact media coverage and influencer endorsement, and establish the restaurant as a must-visit destination for both Londoners and visitors, driving bookings, footfall and long-term brand reputation beyond launch.

The
Solution

/ PR

/ Influencers

/ Launch

We delivered an integrated launch campaign combining media relations, influencer engagement and event support to maximise awareness before, during and after opening. Hatch managed guest list curation to ensure the right media, creators and stakeholders attended the launch event, while partnering with key trade titles and influential London content creators to generate authentic storytelling. Pre- and post-launch press activity sustained momentum, positioning Piccolino as one of London’s newest must-visit dining destinations.