Leeds Bradford Airport appointed Hatch to deliver a strategic consumer PR strategy, aimed at boosting brand awareness and positive sentiment.
Key priorities included showcasing the £100 million terminal regeneration, promoting key flight routes, and position Yorkshire’s airport ahead of regional competitors to drive passenger numbers.
/ PR
/ Partnerships
We developed a hardworking press office plan, from tapping into key awareness dates to push key flight routes to highlighting key milestones in the airport’s terminal expansion.
We’ve worked closely with Leeds Bradford Airport’s business partners, from hosting giveaway competitions with Leeds Rhinos and Bradford Bulls, to hosting an activation in partnership with easyJet at Leeds Dock to promote brand-new flight routes. All activity has generated positive consumer sentiment for the airport, while raising brand awareness for the regeneration project.
Pieces of media coverage, so far
Combined potential reach from press office activity
of coverage secured highlights the terminal regeneration project
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