The
Brief

Hyatt House and Hyatt Place needed a standout launch in Leeds, establishing both the hotel and restaurant as the city’s premier destination.

The challenge was to cut through a competitive hospitality market, build sustained awareness beyond the initial opening, and secure high-impact media coverage that positioned the property as a leader locally while driving bookings, footfall, and long-term reputation across PR, social, and influencer channels.

The
Solution

/ PR

/ Social Media

/ Content

/ Activation

We executed a phased launch campaign combining high-impact PR, influencer engagement, and content creation. First-look access for national and regional media built early buzz, while a champagne preview event with local businesses, exclusive property tours, and a ribbon-cutting ceremony created memorable experiences. Our in-house content team filmed the event to produce assets for ongoing storytelling, and pre- and post-launch press materials amplified coverage, positioning Hyatt as Leeds’s premier new destination.