The
Brief

North Yorkshire Water Park’s website experienced a range of technical issues which limited the sites overall health and organic visibility.

The brand was dropping rankings for key terms and had moved into second position for their own brand name.

Copy across core category pages and the homepage needed refreshing to both engage users and be optimised for SEO.

The
Solution

/ Technical Audit

/ Optimised Copy

Conduct an in-depth site audit to identify compounding technical issues such as orphan pages, broken links, meta descriptions, title tags and 404’s and rectify these to improve the site health score.

Assess copy across core category pages and the homepage and optimise this for both users and search engines to improve organic ranking positions.

Amend navigation from the homepage to create a seamless user experience and provide consistency in design across category pages.