Neighbourhood hotel brand Hotel Indigo came to Hatch to assist with the launch of a brand-new hotel in Leeds, alongside it’s adjoining mediterranean bar and restaurant, The Banksia.
Our challenge was to put Hotel Indigo Leeds and The Banksia on the map in Leeds for both visitors and locals, and launch them with a bang.
/ PR
/ Activation
We operated a comprehensive press office function, generating coverage across consumer and trade titles, announcing the hotel opening, restaurant opening, menu announcement and generated local stories around suppliers and interiors.
We then hosted an official The Banksia launch event for local media, influencers and businesses, alongside a strategic media and influencer review schedule.
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