Gone are the days of guessing your audience. While mass brand awareness driving tactics can provide some benefits, a tailored marketing strategy, which speaks directly to consumers who want to engage with your brand, will undoubtedly lead to increased success.
This is why we’ve launched the Mockingbird Report.
Much like Mockingbirds mimic their surroundings, our aptly named and innovative report, uses granular data to echo an audience, and help brands understand who they’re speaking to, at a much deeper level.
The likes of Google and social media platforms are using ever more advanced human-centric algorithms to deliver content, and brands need to tap into audience insights to craft strategies which are speaking to the right people and on the right platforms.
The report, which is bespoke to each individual brand, considers a range of metrics such as geographical location, demographics, purchase intent and influences, media preferences and even the personal values and attitudes of an individual audience.
We gather and analyse these insights and data points from multiple sources to provide a digestible and interactive report which details both existing and potential new audiences.
The Mockingbird Report is available for brands to take away as a one-off, or as part of an ongoing partnership, where we’ll work hand in hand to shape and deliver strategies which speak directly to a brands audience, across traditional and digital PR, social media, content and production.
If you want to find out more about your audience, reach out to us at digital@hatch.group
